The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
- 11/23/2012
- by Robin Hicks
- Encore Magazine
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
- 11/13/2012
- by Robin Hicks
- Encore Magazine
Flavoured milk brand Oak has created a series of videos purporting to be footage of mask-wearing raiders forcing their way into convenience stores to conduct “reverse robberies” in which they fill the shelves with the drink.
The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.”
However the fact that the fridge they load up was already empty may lead to suggestions that the footage was actually staged. Nobody from the Monkeys or Parmalat was able to clarify at the time of posting.
According to a press release: “The Oak Facebook wall was inundated with fans complaining that they could no longer get a fix of their favourite flavoured milk. Their beloved Oak was disappearing from convenience stores across the land.
“Why? Because...
The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.”
However the fact that the fridge they load up was already empty may lead to suggestions that the footage was actually staged. Nobody from the Monkeys or Parmalat was able to clarify at the time of posting.
According to a press release: “The Oak Facebook wall was inundated with fans complaining that they could no longer get a fix of their favourite flavoured milk. Their beloved Oak was disappearing from convenience stores across the land.
“Why? Because...
- 11/7/2012
- by mumbrella
- Encore Magazine
Just under a year after The Monkeys added a motor to a couch in a stunt for client Ice Break, the agency has staged a billboard drag race for the iced coffee brand.
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
- 10/3/2012
- by Robin Hicks
- Encore Magazine
A silver-haired crooner performs a lounge version of the classic Guns-n-Roses track ‘Welcome to the Jungle’ in a new ad for casino and hotel complex The Star by The Monkeys.
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”
The ad stars American musician and songwriter Bill Baker,...
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”
The ad stars American musician and songwriter Bill Baker,...
- 5/6/2012
- by Robin Hicks
- Encore Magazine
A crazed man inspired by the Don Logan character played by Ben Kingsley in the film Sexy Beast has returned in the new ad for Oak by The Monkeys.
When the character Sergeant John Henry was first introduced over a year ago, it drew complaints for the public that it made light of people suffering from schizophrenia.
In the new ad, which takes a lighter, more comedic tack with a joke about real estate salesmen, the character walks through a fairground musing on the concept of ‘hungrythirsty’.
Scott Nowell, Ecd said: “Last time the Sergeant John Henry character scared so many people into buying Oak, he had to do another one.”
The crazed man character was introduced by The Monkeys in October last year.
Credits:
Credits – The Monkeys
Agency: The Monkeys
Ecd : Jus tin D rape/Scott Nowell
Creative Director: Scott Nowell/Noah Regan
Art Director: Matt Heck
Copywriter:...
When the character Sergeant John Henry was first introduced over a year ago, it drew complaints for the public that it made light of people suffering from schizophrenia.
In the new ad, which takes a lighter, more comedic tack with a joke about real estate salesmen, the character walks through a fairground musing on the concept of ‘hungrythirsty’.
Scott Nowell, Ecd said: “Last time the Sergeant John Henry character scared so many people into buying Oak, he had to do another one.”
The crazed man character was introduced by The Monkeys in October last year.
Credits:
Credits – The Monkeys
Agency: The Monkeys
Ecd : Jus tin D rape/Scott Nowell
Creative Director: Scott Nowell/Noah Regan
Art Director: Matt Heck
Copywriter:...
- 3/27/2012
- by Robin Hicks
- Encore Magazine
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