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The Robert MacNeil Report (1975)
if only this anachronism was the contemporary norm
The Public Broadcasting Service (PBS) program, PBS NewsHour, is arguably one of America's leading television news programs. Circumstances dictate, though, that few are aware of this. NewsHour does not warrant the intense spotlight as would a counterpart on a commercial station with greater resources.
It was named the "Robert MacNeil Report" upon its inception with founding co-anchors, Robert Breckenridge Ware MacNeil and James Charles Lehrer. Months later it became the "MacNeil/Lehrer Report". It would adopt its enduring moniker, "NewsHour", in 1983 when it became the "MacNeil/Lehrer NewsHour", and extended from 30 minutes to a full hour. After Robert MacNeil's retirement in 1995, it was titled the "NewsHour with Jim Lehrer" for fourteen subsequent years. Its current name was established in late 2009, as it underwent a considerable format alteration.
The "PBS NewsHour" encourages greater attention than conventional abrupt news reports. It is outstanding for its in-depth coverage of issues, including its presentation of opinions. The program encourages greater attention to stories beyond the rapidness of conventional TV journalism. The greater allotted time enables "NewsHour" correspondents room to give greater context to an issue or a news-maker. This approach of the "NewsHour" has earned complements by the political likes of John McCain, Al Gore, Richard Lugar and Tom Daschle. It is one of the reasons Jim Lehrer has been selected to moderate many Presidential Debates.
If the popular conclusion holds true, the harbinger of some of the early pressures on American public television-and the conception of the "NewsHour"-may have originated in the lead up to the 1960 Presidential Election. That conclusion being that it was the television debate which resulted in Richard Nixon's loss to John Kennedy; a setback which motivated Dwight Eisenhower's former Vice President to develop an interest in the still emerging television medium, and its role in politics. This interest was nurtured later when Nixon returned to public life on his way to winning the American Presidency in 1968.
There is another somewhat similar area of contention: contrary to the Carnegie Commission's intent that public television was to be independent of political influence, President Lyndon Johnson had other ideas that the system would serve as a limited political tool for his agendas. Whatever his plans might have been, however, Johnson's time as president was near its end after the system was established.
By the time President Nixon arrived in the White House, Robert MacNeil, previously a correspondent for NBC, had already soured on the American press because of the way he felt it covered the Vietnam War. It was a reportage he determined was too accepting of the optimistic assessments from officials within President Lyndon Johnson's administration. The war in Vietnam he came to oppose, and conveyed as such in an upstart subjective radio journalism format, which allowed analysis and editorials.
In the early 1970s, MacNeil temporarily left the British Broadcasting Corporation to work with American public television, hired by NPACT-National Public Affairs Center for Television. MacNeil was placed on-air with former NBC colleague, Sander Vanocur, to cover politics. When Vanocur left amidst political pressure fueled by the perception that he was a Kennedy supporter in a public television system viewed by some as anti-Nixon. Jim Lehrer was tasked to replace him. Choosing Lehrer was perceived as less contentious, due to his past with a top Republican and PBS executive that supported President Nixon.
Lehrer had begun work at PBS as an off-air program coordinator before joining MacNeil on air. After leaving newspaper reporting behind, his first forays into television was being in charge of public affairs at a local Dallas member supported station. His on-air work with MacNeil continued throughout the Watergate Hearings. It was their award-winning coverage of the hearings, accompanied by expert analysis, which brought MacNeil and Lehrer to prominence as a journalistic team. The manner in which they covered those proceedings would inspire the latter implementation of the NewsHour.
Possessing only a fraction of the budget as programs on the commercial station, MacNeil and Lehrer found ways around the financial limitations by heavily using interviews in studio and by remote. In their initial half-hour format, they had focused each program on one issue. Furthermore, they aimed for an audience who wanted further exploration of a news story without the usual high-pace which the public were accustomed. They had in mind that viewers longed for detailed back-stories. It was an approach similar to BBC's "Panaroma", on which MacNeil was an anchor, and the American series "Public Broadcasting Laboratory" (PBL), which MacNeil admired. Through the Ford Foundation, "PBL" was founded by Fred Friendly, whom had left his position as leader of CBS News.
It was more than happenstance that the "NewsHour" was scheduled after the network evening broadcasts at a time when CBS, NBC, and ABC had commanded most of the viewing audience. Appreciating the "NewsHour" results in an inevitable comparison with the offerings on the Big Three: the "Evening News", "Nightly News" and "World News Tonight". If these programs, at minimum, were a hour, the pressures to compress stories and obfuscate information would be decreased.
In an era of the Internet, multiple channels through cable and satellite technologies, wireless communication, the "NewsHour" is a television anachronism. It is distinctive in a media landscape of instantaneous information and all-news channels. It functions like a slow-moving entity in an attention deficit world, with an emphasis on depth. The entire program is segmented between the underwriters mentioned at the start and finish. No commercial breaks.
MacNeil and Lehrer would note their shared original goal to work as a complement to their network counterparts in 1975. Since the program's one hour expansion in 1983, they have conveyed the "NewsHour" as an alternate. Accurately referred to as low-key and even-handed, the program is without flamboyance and fanfare. In terms of news, the results of the "NewsHour" means more information triumphs over less. An outcome resulting in the public interest being served.
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