The video for "Pride" begins with Amy walking beside the River Clyde in Glasgow, it then shows Macdonald singing on a roof in Glasgow city centre. The video also shows a variety of people across Scotland including a footballer and a young boy walking into Hampden Park, two young girls in a Judo match, a farmer, a family, two sailors, a man who carried the Olympic torch, a local football team and a welder. The video also shows shots of Loch Lommond, Hampden Park and aerial shots of Glasgow.