Mon, Mar 18, 2013
Get to know our Artist to Watch The Pains of Being Pure of Heart, including how they chose the name and how the founding members' cross-cubicle friendship blossomed into something a little more rock 'n' roll. We discovered that, as adorable as the band's sweet and catchy indie pop is, the band members themselves are even more charming.
Mon, Mar 18, 2013
"Heart in Your Heartbreak" is MTV Iggy Artist to Watch The Pains of Being Pure at Heart's biggest, mushiest sing-along anthem. For this clip, the Brooklyn-based indie pop quintet regales fans who came out to help them shoot the original music video for their new track "Until the Sun Explodes" with an old favorite. It's kind of like one huge group hug in song form.
Mon, Mar 18, 2013
In the epic video we made with MTV Iggy Artist to Watch The Pains of Being Pure at Heart the band plays their new song "Until the Sun Explodes" to an audience of frenzied revelers in an abandoned church as a giant meteor hurtles toward earth. The world is ending, but these indie rockers aren't going out quietly. We're pretty proud of how it turned out, but before it's unveiled, we invite you to go behind the scenes with the band and film crew. Explore the decaying Brooklyn church location where the video was shot and meet director Tyson Wade Johnston to hear how he brought his sci-fi sensibility to the apocalyptic narrative.
Thu, May 30, 2013
With a subversively adorable style and infectious spirit that splits the difference between Lady Gaga and Katy Perry, gonzo J-pop star Kyary Pamyu Pamyu is really in a kawaii universe all by herself. Her wildly quirky music videos and energetic tunes are bringing the anything-goes fashion philosophy of Tokyo's Harajuku shopping district to the global masses. In this exclusive video find out how the model and fashion blogger started singing and why she loves to combine cuteness with a healthy dose of weird.
Thu, May 30, 2013
Live from New York City during her 100%KPP World Tour, J-pop provocateur Kyary Pamyu Pamyu performs "Fashion Monster," the musical manifesto for her creepy-cute and totally out-of-control approach to style. Flanked by her impish back-up dancers, the Harajuku renegade brings the house down.
Thu, May 30, 2013
One of the highlights of Kyary Pamyu Pamyu's New York City stop on her 100%KPP World Tour, the pure pop sugar rush of "Candy Candy" fills the room with child-like glee in this live video. It's a big night on the iconoclastic J-pop star's first-ever globe circling string of dates and the energy captured here is positively fizzy.
Tue, Jun 18, 2013
Toronto repping MC D-Pryde has the rhymes and the pipes to stand next to Drake and any other rapper from the city. He's got the record deal with Mars Music to prove it too. He's an MTV Iggy Artist to Watch. Find out more about this gifted kid in our interview - before he gets bigger than Justin Bieber. Among other things, he told us why his mom is his biggest inspiration and how it wasn't always easy being an Asian kid trying to get into the rap game.