Sun, Mar 17, 2013
Get to know our Artist to Watch The Pains of Being Pure of Heart, including how they chose the name and how the founding members' cross-cubicle friendship blossomed into something a little more rock 'n' roll. We discovered that, as adorable as the band's sweet and catchy indie pop is, the band members themselves are even more charming.
Sun, Mar 17, 2013
"Heart in Your Heartbreak" is MTV Iggy Artist to Watch The Pains of Being Pure at Heart's biggest, mushiest sing-along anthem. For this clip, the Brooklyn-based indie pop quintet regales fans who came out to help them shoot the original music video for their new track "Until the Sun Explodes" with an old favorite. It's kind of like one huge group hug in song form.
Sun, Mar 17, 2013
In the epic video we made with MTV Iggy Artist to Watch The Pains of Being Pure at Heart the band plays their new song "Until the Sun Explodes" to an audience of frenzied revelers in an abandoned church as a giant meteor hurtles toward earth. The world is ending, but these indie rockers aren't going out quietly. We're pretty proud of how it turned out, but before it's unveiled, we invite you to go behind the scenes with the band and film crew. Explore the decaying Brooklyn church location where the video was shot and meet director Tyson Wade Johnston to hear how he brought his sci-fi sensibility to the apocalyptic narrative.