It is an award-winning virtual reality documentary and installation that tells the dark story of garment production in the fast fashion industry. The first iteration was created in 2018 and has been traveling the world ever since. As the audience of the virtual reality installation, you are invited on an eye-opening journey where you see the different stages of garment production and, through complementary censorial effects, feel what it would be like to actually be there. X-Ray Fashion unlocks experiences that you usually do not have access to - from the glamorous catwalk shows, through the overheated sweatshops, to the fabric dye polluted water supplies. You get to meet a sweatshop worker, who makes your clothes and get to experience the environmental damage caused by the fashion industry. The experience was created as an eye-opener, a conversation starter and hopefully, the beginning of a consumer mindset changing for the better, worldwide.
—Maria Herholdt Engermann