Regis McKenna: Marketing Mastermind
- Episode aired May 27, 2014
For decades Regis McKenna has helped turn fledgling companies into globally-recognized brands - from Intel's first microprocessor to Apple's original personal computer. John Markoff of The N... Read allFor decades Regis McKenna has helped turn fledgling companies into globally-recognized brands - from Intel's first microprocessor to Apple's original personal computer. John Markoff of The New York Times moderates.For decades Regis McKenna has helped turn fledgling companies into globally-recognized brands - from Intel's first microprocessor to Apple's original personal computer. John Markoff of The New York Times moderates.