The Target Market segment looks at how Taylor Swift is changing the music industry and re-positioning her brand with the release of her latest album, Reputation. Two advertising agencies have to come up with jingles to remind us of the things that unite Australia in The Pitch. The How Do You Sell segment looks at Panadol's attempt to re-brand the humble headache. The journey through the ghosts of advertising past in search of the Best Ad You Couldn't Make in 2017 reaches its final stop.
—Allister Coots