- A sentient milk carton searches for a missing person whose face appears on its side.
- Graham Coxon has disappeared and his family miss him terribly. So much so, that they have put his photo on a milk carton asking for information on his whereabouts.
The video starts at breakfast time in the Coxon family household, where everyone looks very depressed. The Milk carton on the breakfast table suddenly bursts into life, sprouts arms and legs and leaves the house to find Graham in London. He hitches a lift on a motorbike and searches the dangerous streets of London, where he narrowly escapes being drunk, kicked and chased by children.
Happening upon a saucy phone-booth card, he visits Big Suzy who promises to "make all your dreams come true" - however Graham is not waiting for him, and the Carton flees Suzy's lustful clutches. Along the way, he finds love in the shape of a Strawberry milk carton, only for it to end tragically and prematurely as someone stamps on her.
Traumatised, Milk carton almost gives up hope, and as he wanders into a terrifying alley-way filled with decaying cans and broken Evian bottles, the Carton spots Blur playing in a dingy basement. Mid-chorus, Graham spies his picture on the side of the carton, and decides to travel back to his family. Graham arrives at his parents' house, pauses outside for a moment, drinks the milk, crumples the carton and hurls it into the bin. Graham's family rush to greet him. The milk carton manages one last wave to the camera before passing away - floating upwards to heaven where he meets his Strawberry sweet-heart.
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