Humans are analogue. We're literally sick of the digital world engulfing us. People are yearning for real things and authenticity. IMPOSSIBLE is sensuous and inspiring film about the ...
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Humans are analogue. We're literally sick of the digital world engulfing us. People are yearning for real things and authenticity. IMPOSSIBLE is sensuous and inspiring film about the revenge of analog. And the eccentric, crazy Austrian scientist, who saved the world's last Polaroid factory - just when Steve Jobs introduced the first iPhone. An entertaining underdog story of a very modern Don Quixote, shot on 35mm. And a sumptuous invitation to fall in love with real things again.
An Impossible Project invites us to reconnect with our senses in this increasingly senseless world through the reclamation of analogue media and technology. It does not make the easy claim that "analogue is better than digital" or vice versa, but rather asks how we may find a balance between digital and non-digital in our rapidly digitising world. It presents us with an opportunity to switch off, step back, and reassess our relationship to digital technology in order to keep ourselves grounded in the physical realm. Especially in the midst of the Covid-era, stuck on Zoom or scrolling social media for hours a day, the film reminds us of the value of tactility, tangibility and the human connection that comes from analogue.
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