Plot

Silicon Valley billionaire Chris Sacca joins the panel as the Sharks are pitched ideas including a fashion app, rental umbrellas, edible stickers, and a way to keep track of your toddlers at school.

Sharks attending are Mark, Daymond, Kevin, Barbara and Chris Sacca

"FashionTap" is a social networking app that aims to facilitate the sale of fashion and beauty products. Amy Roiland enters the tank seeking $100,000 for a 10% equity stake in her company. FashionTap works by connecting Influencers who use the platform to tag the clothing and accessories they are wearing. Influencers earn a commission on each sale, creating an incentive to tag the products they showcase. When users see something they like, they can click on the item and be directed to an online store where they can make a purchase.

Amy reveals that FashionTap generates revenue through three main streams. Firstly, they earn a 10% commission from big-box retailers through e-commerce sales. Secondly, they secure Sponsorships where Influencers are paid to wear specific brands, and FashionTap receives a royalty on top. Lastly, they utilize affiliate links, allowing models to earn money when the items they wear are sold. Currently, FashionTap boasts 6,000 downloads and 1,500 active users. Over the past six months, the platform has generated $60,000 in sales. Amy's earnings range from 1% to 15% depending on the revenue stream. She plans to utilize the investment for marketing purposes.

During the negotiations, Mark expresses his concern about Amy's ability to attract Influencers to the platform, leading him to opt out. Chris, on the other hand, argues that Instagram already serves as the dominant fashion network. However, Amy counters by highlighting that Instagram lacks the capability to tag and directly purchase items. Chris ultimately decides to pass as he believes Amy underestimates the challenges of negotiating partnerships with major brands for e-commerce. Kevin also opts out, questioning the viability of the business model. Daymond follows suit, citing the potential for Instagram to easily replicate FashionTap's concept. Barbara makes an offer of $100,000 for a 25% stake, but Amy declines, indicating she has no flexibility regarding the company's valuation. As a result, Barbara exits the deal as well.

"BrellaBox" is a start-up offering an umbrella rental service. Anusha Kambhampaty and John O'Connor enter the tank seeking $400,000 for a 20% stake in their business. With a rental cost of $1.50 for 12 hours, BrellaBox is in its early stages and has just begun deploying vending machines throughout the city. However, their pitch is met with skepticism from the Sharks.

Kevin dismisses the idea, deeming it the worst concept on Shark Tank, and quickly opts out. Chris also passes, stating that the business model may not thrive in California, where rain is scarce. Mark decides against investing due to the significant financial commitment and inherent uncertainty of the venture. Barbara, too, declines, expressing concerns about the substantial capital required to place machines on the streets. Finally, Daymond opts out, reasoning that umbrellas are not an everyday necessity. Consequently, Anusha and John fail to secure a deal for their umbrella rental service.

"My Fruity Faces" introduces edible stickers for fruits and vegetables, designed to encourage children to consume them. Adam Gerber and Bob Ntoya seek a $200,000 investment for a 10% stake in their company. The stickers, made from tapioca starch, have generated $125,000 in sales over the course of three years, with $2,000 in sales reported last month. While My Fruity Faces has conducted a test with Walmart, they have yet to receive any purchase orders. Additionally, they are in discussions with Target, Wholefoods, and Supervalue. The founders have invested $482,000 of their own money into the venture and carry a debt of $177,000. They also disclose that there are 10 other investors, and collectively, they own 35.5% of the company.

As the pitch progresses, Barbara opts out due to undisclosed reasons. Daymond follows suit, criticizing the founders for lacking grassroots sales efforts and resorting to borrowing funds for expansion. Mark, too, decides against investing, aligning with Kevin's advice to avoid injecting more money into the struggling business. Chris expresses admiration for the product but acknowledges the business is collapsing, leading him to opt out as well. To compound their challenges, the founders reveal they are holding inventory of Nickelodeon characters, but their license to sell these items has expired. Consequently, My Fruity Faces fails to secure an investment.

"Brightwheel" is a mobile app that focuses on early education for toddlers, providing parents with detailed information about their child's daily activities. Dave Vasen enters the tank seeking $400,000 for a 4% stake in his company. The app allows teachers to record and share children's activities with parents, granting them greater visibility into their child's education. The plan is to charge a monthly fee to schools for the product while offering it to parents for free. Brightwheel generates revenue without ads and already boasts 2,500 schools on its platform.

Dave reveals that they have raised $2.2 million at an $8.2 million valuation. He projects revenues of $1 million the following year, $6 million the year after, and $20 million in subsequent years. Kevin offers $400,000 for a 10% stake, but Daymond decides to opt out as the education sector is not his area of expertise. Chris counters Kevin's offer, also proposing $400,000 at the current valuation, and suggests allowing advertisements targeted at parents on the platform. Mark matches the $400,000 investment but asks for a 4% stake. A competitive negotiation ensues between Chris and Mark, resulting in Dave countering their offers with $600,000 for a 6% stake. Chris and Mark join forces and counter with $600,000 for a 6.67% stake. Ultimately, Dave accepts their offer, and a deal is struck.

In an update on a previous episode, Keen Home (Episode 620), Nayeem Hussain and Ryan Fant secured a deal with Robert for their smart heating and cooling vent. Since appearing on the show, their sales have skyrocketed from zero to $1.6 million. They have expanded their product line and incorporated technological enhancements into their offerings.