- Pitches include a tasty improvement on the ice cream cone, a stroller with an athletic twist, a new line of child products to make parents' lives easier, and a music-magic spectacle.
- Sharks attending the pitches are Mark, Barbara, Kevin, Lori and Robert
The first pitch is for "The Drip Drop," an edible ring designed to catch drips from an ice cream cone. It is created by Oliver Greenwald and Sam Nassif, both high school seniors, who have been granted a patent for their invention. Their ask is $50,000 for 20% equity stake in the business. The school funded the patent process, and the boys made a silicone mold at home to produce the rings. The cost of production is 3.2 cents per ring, and they sell it for 10 cents. The ice cream cone itself costs 5 cents. To improve the design, they need funds to hire a food engineer. Mark decides not to invest, suggesting they sell the rings street by street. Robert suggests licensing the product, but the boys can handle the calls themselves. Kevin advises them to pursue the business after leaving school. Barbara points out a flaw in the design where it still drips and Lori suggests going the licensing route. Barbara offers $50,000 for 33.3% ownership, with the condition that the design is fixed. The boys accept Barbara's offer.
Next is "Jarrett & Raja Productions," a magic and music act targeting the Las Vegas strip. Jarrett Parker and Raja Rahman seek a $750,000 investment for a 40% stake in their business. They plan to produce a new music and magic show, renting the ballroom in casinos and relying on their own efforts to attract an audience. The theater has 1600 seats, and each ticket sells for $60. However, with 11 other magic acts currently in Vegas, the competition is fierce. The marketing plan includes expensive billboards and cab ads. Mark decides not to invest, and Barbara considers it a risky bet. Robert believes the opportunity for profitability is lacking, and Kevin is concerned about the risk-return ratio. Lori is discouraged by the competition. Ultimately, no deal is made.
The third pitch is for "KidRunner," a stroller designed to be towed while jogging. Will Warne is seeking a $500,000 investment for a 20% stake. The product is currently in the prototype phase and targets a niche market of new parents who are also long-distance runners. The stroller retails for $750, and Will has already invested $73,000. Their Kickstarter campaign only raised $7,000 as they were seeking sponsorship instead of direct sales. The product took three years to develop. Barbara and Robert both opt out due to Will's cautious approach. Mark believes perfectionism hinders profitability, and Lori agrees with this sentiment. Kevin is concerned about the difficulty of acquiring customers. Although marathon runner Max King makes a cameo to support KidRunner, no deal is reached.
Finally, there is "InchBug," a company offering products for young children, including personalized labels for bottles and a juice box holder that prevents squeezing. Brenda Lee Feldman is seeking a $400,000 investment for a 10% stake. The juice box holder accommodates different sizes and can be adjusted in height. The sales for this product have been low due to a manufacturing issue caused by a burnt-down plant. However, Brenda's label product has sold $2 million in the previous year, mostly online. The labels sell for $13 for a pack of four, with a production cost of $1.44. Brenda intends to enter the retail market with the juice box holder. Robert believes it is a bad idea since Brenda is already successful online. Mark thinks she should focus on her strengths. Barbara finds the juice box holder complicated to use, and Lori believes it doesn't solve a significant problem. Kevin offers $400,000 with a $1 royalty until $1.2 million is paid and a 5% equity stake, but he insists on sticking to online sales only. Brenda is confident about the retail path and declines Kevin's offer.
In an update on "Gameday Couture" from episode 611, Shawnna and Kurt Feddersen made a deal with Mark for their women's sport fan apparel company. Sales increased from $750,000 before appearing on the show to $6 million in just 11 months afterward. They now aim for $25 million in sales.
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