Why fi? is a short form documentary that compares people and places to their wifi network ids. Against the diverse social and economic regions of the greater Toronto area, this film is a funny, quirky and visually striking look at the wifi names that pop up in both affluent areas and economically challenged areas. Will Forrest Hill feature names like Mercedes and Chanel for their networks. Will the highrise apartments of St. Jamestown feature the same, a sign of the aspirational dreams of its diverse new immigrant population?
—Brad Dworkin