Captures the absurdity but in a way that is wholly natural, which makes it work better
This very short film is made up of 5 chapters which each deliver a small moment of technology in a wider flow of a narrative. It very much has an element of sketch to it, but it works because mostly these moments are funny, move quickly and are honestly absurd. This last factor is the making of the film because the other elements are not as consistent. Instead of mocking those using technology in the ways we see, the film manages to make them appear absurd but yet still very much showing just a normal situation that all of us can relate to – maybe not the specifics perhaps, but certainly in general.
Photographing food; making a mistake to expose our online habits to others; not paying attention to where we are going; dropping our phone into water; inappropriately timed focus on our phones etc etc. The film places its moments in a way that works as comedy, but yet remains wholly real. As a result we can laugh even though many of the jokes are on us all. I'm a bit older, so I have the advantage of being able to be snobbish about some of these (I'm proud to say I have never in my life photographed a meal) but at the same time it all hits home. The pacing and delivery of the film is spot on, and it makes the whole compact package work well. Simple, but effective.
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