We think the academics, doctors and government officials are advising and deciding what's going to be best for all - but it's not so. This film peels back the layers to reveal what is basically a fraud being perpetrated on us all. Who can we trust? Why would medical doctors and public health charities seem to go against their oath or mission to save lives?
Aaron, the Director and narrator, is warm and honest. He takes us on a journey - learning, enjoying beautifully shot scenery around the world. But the beauty is juxtaposed against a jarring tale of selfishness, ideologically blinded medicine-men of the modern world. We are transported to the past then back into the present day - delivering an insight that students of public health might never glimpse in their formal training. So much so that I would recommend all my students of public health see this film. But, it's not only for public health students and practitioners. Lawyers should see it. Political advocates should see it. Vapers, smokers and their friends and families should see it.
If you are worried about the future, the way the world is going and you wonder what to do about it - this documentary is an accessible case story. Will revolution come or will we bow down cowed by the bullies, their lies and threats, their tricks and illusions? Wake up! There's more than the billion lives of smokers at risk.
A Billion Lives has left me waiting to see what Aaron and his generous genuinely loving team will do next - they've set themselves a high bar with this first debut film. Good on you guys and thank you so much for bringing your World Premiere to New Zealand. You have helped raise awareness of the neglect of indigenous people who are dying in disproportionately high numbers from smoking tobacco.