Producer David Lombroso started his distribution company, Pictured, with director/producer Jake Witzenfeld to create an alternative eco-system for independent films that get overlooked on the festival circuit.
“Even for the relative few [festival movies] that do sign distribution deals, we’d heard so many horror stories from filmmakers that we knew there just had to be a better way,” said Lombroso in a recent interview with IndieWire. “There are so many important stories being told right now, and we believe that there are audiences for all of them.”
Lombroso believed films were being wrongly eliminated from the marketplace because they lacked broad appeal, but in reality the opportunities to reach a target audience with a niche film had never been easier. To test this plan, he decided their first film would be Witzenfeld’s “Oriented,” a feature documentary that follows the lives of three gay Palestinian friends confronting their national and sexual identity in Tel Aviv.
“Even for the relative few [festival movies] that do sign distribution deals, we’d heard so many horror stories from filmmakers that we knew there just had to be a better way,” said Lombroso in a recent interview with IndieWire. “There are so many important stories being told right now, and we believe that there are audiences for all of them.”
Lombroso believed films were being wrongly eliminated from the marketplace because they lacked broad appeal, but in reality the opportunities to reach a target audience with a niche film had never been easier. To test this plan, he decided their first film would be Witzenfeld’s “Oriented,” a feature documentary that follows the lives of three gay Palestinian friends confronting their national and sexual identity in Tel Aviv.
- 12/9/2016
- by Indiewire Staff
- Indiewire
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