Owning your dream car can be a pleasure reserved for just a few lucky people, but, in this brand new trivia game show, everyone has a shot at it! You can get straight inside, sit comfortably in the driver's seat, and enjoy that "new car smell" - then all you have to do is choose the right key and drive away. Sounds easy, right? But is it...? Deserving teams of families are selected from hundreds of applications to win a set of new wheels. A host turns up unexpectedly on their doorsteps with a huge trailer of gift-wrapped cars and invites them to follow him (in their current undesirable car) to a secret hangar. When they enter, the hangar is full of glistening models - cars they could never dream of owning, and yet in Trade Up they have a chance to get in one and drive it away! That is, if they are smart enough... Two rows of five identical cars gradually increasing in value, sit gleaming under the lights, one "jack pot" car is parked at the end of the two rows. Three keys are already ...