A young sales executive from the city is on his way to a company sales event, which is being held out in the middle of nowhere. On the way there he gets lost and into an accident because his GPS malfunctions. He arrives late at the inn/restaurant where the sales event is being held. His boss tells them he and his colleagues are supposed to sell insurance policies to the locals, mostly farmers living off the land. On top of that, the locals are all very eccentric and a little bit cuckoo.