Every Political campaign and Business wants momentum. Everyone wants The Big Mo! Rob Symes meets the people behind the Barack Obama and Mitt Romney 2012 campaigns that brought about some of the biggest marketing innovations of the 21st century. Learn how to predict which people are most likely to vote or buy or sell and which messages are most likely to persuade them. Find out why innovation is more important than privacy. Discover why you really are 'just a number' to politicians. Learn why marketeers are ignoring the masses in favour of targeting only the individuals most useful to them. And watch how a CEO learnt a new sport called Speed-Riding and almost killed himself to promote his brand.
—Lewis Rees