The first "article" in the first issue of the Universal Screen Magazine shows a new machine for tunneling through solid rock without any kind of a blast. The contrivance consists of a surface of hammers that deliver 14,000 seven-ton blows per minute at the rock and so eats it away. Next the campaign the government is conducting against the ticks that each year kill $15,000,000 worth of cattle. The cattle are given baths in an antiseptic solution. Beauty hints are next on the bill of fare. In this case they ought to be valuable as they are posed for by one of the beauties of the stage, Catherine Calvert. The proper way to use cold cream, powder, etc., are all shown. Next some wonderful views of a beetle that is causing great damage in the vineyards of the country are shown. This is the bug that is eating up the grape crop every year. And then something entirely new is shown, animated sculpture, which closes the picture.
—Moving Picture World synopsis