Shaileshkumar "Sam" Jain partners with a young software developer to launch an elite online ad company called Efront. But Sam's credo is "Screw somebody or be screwed yourself," and 'harvests" Emails from clients without their permission He then "Monetizies fear" by selling gas masks for the anthrax pandemic. and he mimicked the INS web site for "green cards" selling forms that the I.N.S. gave out for free. finally he runs Innovative Marketing selling worthless anti-virus software, later "scareware" was added warning of porn on your computer. Set up call center advising callers to kill off the legitimate software warning them of problems.