The number of entrepreneurs that have had a Hollywood movie made about them is tiny. Mark Zuckerberg, Steve Jobs, Jordan Belfort, Howard Hughes, Darren Cox. Here, Darren Cox discusses his journey of innovation and disruption in the motorsport industry, from his role in establishing Nissan's GT Academy to adapting his media company during COVID. The conversation delves into the strategic risk-taking in his professional journey, the impact of Nissan's GT Academy in democratizing motorsport talent., and the journey from "Gamer to Racer" concept and the making of the Hollywood Movie, Gran Turismo. Additionally, Cox shares insights on adapting to unforeseen challenges, such as pivoting his F1 media group during the pandemic, and the importance of pursuing one's passions despite potential obstacles. As founder and CEO of a start up independent F1 media group, Darren drove the business to lead in terms of results and reputation in the F1 paddock within 3 years. As well conceiving GT Academy and other start up motorsport brands Darren is also behind landmark projects and concepts such as the Deltawing Le Mans entry, a new Marketing media awards platform for Motorsport and has run esports teams for Mercedes F1, Racing Point F1 (Aston Martin) and Fernando Alonso.