Passat
This 1999 Passat commercial was used exclusively for VW's Passat Spring Sales Event. It fit Volkswagen's tagline, created by DDB in earlier print ads, which was Driver's Wanted. The initial ... Read allThis 1999 Passat commercial was used exclusively for VW's Passat Spring Sales Event. It fit Volkswagen's tagline, created by DDB in earlier print ads, which was Driver's Wanted. The initial voice recorded for the campaign was Robert Firth. Unfortunately for the creatives at VW, a... Read allThis 1999 Passat commercial was used exclusively for VW's Passat Spring Sales Event. It fit Volkswagen's tagline, created by DDB in earlier print ads, which was Driver's Wanted. The initial voice recorded for the campaign was Robert Firth. Unfortunately for the creatives at VW, a similar concept had been developed by Kia Motors at around the same time. As a consequenc... Read all