Adam attempts to make the Hamilton Ti-Cats and their die-hard fans more appealing to billionaires, including trying to get them to pay for a new stadium.
Adam tries get rich people from Toronto to move to Hamilton. Unfortunately, this means Adam has to deal with his two greatest nemeses, traffic and Joel, a simple-minded camera operator.
Adam wants to open a cannabis dispensary, as they have become the new harbinger of gentrification. He then tries to open a magic mushroom store to hop on the next legalization gravy train.