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Netflix’s Emea chief has described his Los Gatos overlords as “very hands off” when it comes to content strategy outside the U.S.
Speaking to journalists at a Netflix site tour in Spain, Larry Tanz said the days when Money Heist creator Álex Pina had to “literally fly to LA to pitch a show so that he could make it in Spain” are long gone, as he talked up the streamer’s latest wave of local content.
Instead, creatives are now pitching shows in Spanish to local content chief Diego Ávalos, explained Tanz, “and that’s true in [territories like] Germany and Italy.”
“Creators used to have to figure out a way to break into Hollywood just so they could realize their creative vision,” said Tanz, who was speaking a day after Netflix opened an office around the corner from its Tres Cantos studio in Madrid. “Some companies still operate that...
Speaking to journalists at a Netflix site tour in Spain, Larry Tanz said the days when Money Heist creator Álex Pina had to “literally fly to LA to pitch a show so that he could make it in Spain” are long gone, as he talked up the streamer’s latest wave of local content.
Instead, creatives are now pitching shows in Spanish to local content chief Diego Ávalos, explained Tanz, “and that’s true in [territories like] Germany and Italy.”
“Creators used to have to figure out a way to break into Hollywood just so they could realize their creative vision,” said Tanz, who was speaking a day after Netflix opened an office around the corner from its Tres Cantos studio in Madrid. “Some companies still operate that...
- 6/19/2024
- by Max Goldbart
- Deadline Film + TV
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Spain’s TV fiction industry is exercising some caution after high-end Spanish-language series lifted off in 2018.
“We all wanted to launch so many projects, so many new platforms arrived that there was no time for analysis,” says Bambú co-founder Ramón Campos.
As streamers scale back on originals and sales cycles slow, the industry has time for larger re-calculation.
“We come from a spectacular moment, in terms of both quality and volume,” says Sonia Martínez, series editorial director at Buendía Estudios.
That groundbreaking moment, championed by series like “Money Heist” and “Elite,” propelled Spanish fiction production to historic heights of global popularity.
“There is a virtuous circle that began in 2018 and has been continuously regenerating. Spain’s talent base already interests international audiences,” says María Valenzuela, Movistar Plus Intl.’s general manager.
But the country’s TV production scene is still cycling through the fruits of the boom: the number of...
“We all wanted to launch so many projects, so many new platforms arrived that there was no time for analysis,” says Bambú co-founder Ramón Campos.
As streamers scale back on originals and sales cycles slow, the industry has time for larger re-calculation.
“We come from a spectacular moment, in terms of both quality and volume,” says Sonia Martínez, series editorial director at Buendía Estudios.
That groundbreaking moment, championed by series like “Money Heist” and “Elite,” propelled Spanish fiction production to historic heights of global popularity.
“There is a virtuous circle that began in 2018 and has been continuously regenerating. Spain’s talent base already interests international audiences,” says María Valenzuela, Movistar Plus Intl.’s general manager.
But the country’s TV production scene is still cycling through the fruits of the boom: the number of...
- 10/16/2023
- by Emiliano De Pablos
- Variety Film + TV
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