Makeup and commerce, a toxic but profitable relationship. This is a detailed look at the tenuous relationship between makeup and business, the first countries to go commercial, and the relationship between makeup and advertising. Makeup artists talk about how, in the early days, this particular product seemed to go from highly desired to highly reviled. There is also a look at the underground nature of makeup sales and the feud between the church and those that dared to wear this "fraudulent" mask.