CNBC goes inside the $150 billion dollar industry of direct-response infomercials that's made the Snuggie, ShamWow. and the Ginsu Knife household names.
CNBC looks at the big business behind direct response infomercials. They look at origins and growth in the infomercial industry and talk to people behind Ginsu knives, the Clapper, the Chia Pet, and the Shamwow. They also interview famous advertisers including Ron Popeil and Billy Mays.—Shatterdaymorn