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6/10
It's alright, doesn't really do its subject matter justice though
williambendavis-933-21895815 December 2014
It's a decent documentary, nothing super awesome or anything. With there being so many Youtubers and all, it really is hard to get a perspective from people who make different things. That is what really makes this movie not super awesome. It doesn't quite feel like it did the subject matter justice. I also would have liked to see more of these people. They only interview like six or seven people and I think it would have been much better if they would have gotten more people. It does do a pretty good job at showing how these people live, however, which is fairly interesting. You get to see that the lives of these people isn't all work free. They work all day for money just like everyone else in the world. So yeah. It's okay, it definitely could have been better, but it isn't terrible by any means.
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9/10
Interesting--if too brief, and honest enough
ladybug253528 February 2015
I really liked this documentary. The hour and a half went very quickly, and while I agree that it would have been very nice for the video to have been more inclusive, the individual interviews were short enough that adding anyone else would have made those far too superficial. As it is, the pace flows and it doesn't get too bogged down with any one personality or aspect of being a "YouTuber". Given the vast content on YouTube and the huge number of individuals submitting video every single day, it would be very difficult to give the subject full justice; this movie makes a valiant effort, but due to the nature of the medium is unfortunately limited to skimming the surface.

Topics touched on include: the challenge of providing content (in many cases daily); some of the technical aspects involved; the ups and downs of comments; ups and downs of in many cases, unintended and unexpected celebrity; the monetary benefits; and the personal costs. YouTube can become a sort of addiction for both provider and viewer alike. Imagine placing your self-worth into the hands of thousands of strangers--YouTube feedback can be unfairly brutal. Popularity is fickle; one day's superstar can be tomorrow's has-been. Any addiction can have consequences, and in the case of YouTube, popularity (as well as income) can vanish overnight. Given the personal investment that has gone into most of these videos--time, effort; literally putting themselves in the public eye, it is understandable that such a reversal can lead to feelings of failure and abandonment.

Relying on YouTube as an income source requires living with a certain level of uncertainty; the majority of the interviewees claim it's not the for money. True or not, most of the providers were working at other jobs when they started, and there's no guarantee that anyone will be successful enough at YouTube to quit their "day job". It is also interesting that often the most successful providers are essentially entertaining themselves--that may be one of the keys to their popularity.

While some people argue that monetizing YouTube content commercializes the medium; the fact is, it rewards the successful, allowing them to devote their time and money to producing a better product. The film demonstrates this effect as many of the content providers proudly show the improved equipment and sets this income has provided.

While the tone of the film is kept light, it does (too) briefly touch on the darker aspects of being on YouTube. Overall a commendable effort and recommended for anyone interested in this medium. The film does well in exploring YouTuber's motives, their inspirations, consequences and more. If anything, it could provide the impetus for someone sitting on the fence to go ahead and try their hand at making their own videos, but doesn't ignore the "dark side". I would love to see a series exploring these issues in more depth.
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10/10
Great for lovers of YouTube
tiefsa27 May 2014
I was absolutely fascinated about this project before it even was released. I love watching several different YouTube channels, and I wanted to know what goes on behind the scenes.

It really is amazing the work that is put in to produce videos for YouTube. It also doesn't put everything in a glowing light. You see the highs and the lows that these people experience working every day creating content for YouTube. Producing a three minute video each day is a full time job for these people.

A few of my favorite personalities that are highlighted in the film are Wheezy Waiter (his real name is Craig), and Grace Helbig.
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