I'll start off with the title.
This title is not only spelled like some kind of pre-pubescent kid, entering his student film into IMDb via a Nokia 6310, but also whilst at it, creating the credits with it as well.
The "clever and witty" title attempts to chuck a meaningful pun-like sly dig at the idiots who:
A> Download this. B> Are in the "British Indie Film Industry". C> Spend hundreds of pounds and even more hours into small budget productions. D> Anyone other than the people who 'star' in this "mockumentary".
When I say attempts, I am actually being quite generous, because what it really is, is someone we've never heard of, speaking of problems within the industry that no-one else experiences apart from him; walking around with his dog and watching his mate drive a car.
The resolute message within this thing is essentially given within the first few minutes of it, two minutes later I had forgot it due to the absolute banal presentation of that message. The vapid space that this product inhabits is a dark and lonely place for the director. A space that any potential independent filmmaker may have experienced in one point of his/her career. The difference being that the director here has a unintelligibly created a mish mash of walking, talking and driving whilst inside that vapid space. Whereas thousands of independent filmmakers around the U.K, strive and work to better their knowledge and understanding of the business of filmmaking, building an audience for the right reasons and slowly chipping away at the business.
To summarise, the message and argument that this product attempts to propose is a very real and plausible point, but miserably and unfortunately falls flat with any basis at all. However, if it tries to antagonise the independent film market, congratulations it will, for all of 1 minute.
Don't let the door hit you on the arse on the way out.