“By Deception,” a feature from Philadelphia-based filmmaker Samuel Morrison, Jr., has no stars, no buzz, no theatrical release, and almost no production budget — 20,000. It’s a miracle it got made; perhaps even more miraculous is the movie is available for streaming on Peacock, Tubi, and Plex. It might even stand to turn a tiny profit.
“By Deception” is a psychological thriller about a writer who finds his friend murdered in his home but has no memory of the incident. It’s one of the hundreds, maybe thousands, of independent films that appear on streamers via non-exclusive, ad-based licensing agreements. A streamer didn’t buy Morrison’s film, but by generating enough ad impressions through on-demand views, it’s slowly but surely paying out.
Morrison knows his film isn’t destined for awards. After making multiple short films and music videos, he went into production on the largely self-financed “By Deception” as the Covid-19 pandemic began.
“By Deception” is a psychological thriller about a writer who finds his friend murdered in his home but has no memory of the incident. It’s one of the hundreds, maybe thousands, of independent films that appear on streamers via non-exclusive, ad-based licensing agreements. A streamer didn’t buy Morrison’s film, but by generating enough ad impressions through on-demand views, it’s slowly but surely paying out.
Morrison knows his film isn’t destined for awards. After making multiple short films and music videos, he went into production on the largely self-financed “By Deception” as the Covid-19 pandemic began.
- 2/14/2023
- by Brian Welk
- Indiewire
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