The first three episodes were shot on a Saturday in November 2007.
It was originally slated to be shot in Fairway Market (75th Street and Broadway), during the peak insanity of Sunday evening, when people are frantically trying to restock their refrigerators. Warned that Security would throw them out, they transferred shooting to the Union Square Market.
The original story was about the hostility the shoppers showed each other and Louise. When that couldn't be filmed, they switched to a laid-back scene at the Farmers Market, which gutted the story of its obstacles, pain and humor, but the pressure of deadlines caused them to go ahead anyway.
Anne Flournoy has said that the V.O. arose as a last minute attempt to salvage the story. The picture and music together weren't working. It was the end of December. All she could think was that, if she didn't finish and upload it before January 1st, she could be trying to improve it for months, or years, to come. So she whispered into the MacBook and that was that.
The first episode was supposed to be a single stand-alone story, but people wrote in that they loved Christine Cook's performance and wanted to see more of her. That, and the simplicity of continuing with one main character, meant it became a series.