Australia's Essential Media and Entertainment and Us/Canadian production company 11 Television have joined forces to launch Essential 11 Media Group.
11 Television, which has opened offices in Los Angeles and Toronto to focus exclusively on factual entertainment formats, has the rights to all of Essential's factual formats and programs in North America while Essential will continue to produce factual, drama and kids content under its existing banner, as well as market its own drama shows in the Us.
The startup business, comprised of Essential boss Chris Hilton and 11 Television's veteran executive producers Kevin Healey and Jesse Fawcett, will provide a new avenue for Essential in the North American market.
"It's very difficult to get original formats up in Australia with the commercial channels or pay-tv and so one way around that is to create them in North America and make them hits over there and then bring them back," Essential's Chris Hilton said.
11 Television, which has opened offices in Los Angeles and Toronto to focus exclusively on factual entertainment formats, has the rights to all of Essential's factual formats and programs in North America while Essential will continue to produce factual, drama and kids content under its existing banner, as well as market its own drama shows in the Us.
The startup business, comprised of Essential boss Chris Hilton and 11 Television's veteran executive producers Kevin Healey and Jesse Fawcett, will provide a new avenue for Essential in the North American market.
"It's very difficult to get original formats up in Australia with the commercial channels or pay-tv and so one way around that is to create them in North America and make them hits over there and then bring them back," Essential's Chris Hilton said.
- 6/8/2012
- by Brendan Swift
- IF.com.au
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