When the Hamas attacks happened on Oct. 7, ChaiFlicks — the leading Jewish streaming service in the world — did not go back to business as usual. We didn’t want to be in promoting and selling mode with a war going on.
We took a beat in terms of any kind of promotion or direction to subscribers. We waited and didn’t tell our audience what to do or what to watch for a couple of days. And then we noticed that our subscribership — which includes viewers in the US, Canada, UK and Australia — was overwhelmingly looking at Israeli programming.
After pausing all promotion for over a week, ChaiFlicks opted to put an emphasis on Israeli programming, specifically series and films that give further context to the conflict and history in the region. The team started providing curated content options on its home page, highlighting series and films such as “Tangled Roots,...
We took a beat in terms of any kind of promotion or direction to subscribers. We waited and didn’t tell our audience what to do or what to watch for a couple of days. And then we noticed that our subscribership — which includes viewers in the US, Canada, UK and Australia — was overwhelmingly looking at Israeli programming.
After pausing all promotion for over a week, ChaiFlicks opted to put an emphasis on Israeli programming, specifically series and films that give further context to the conflict and history in the region. The team started providing curated content options on its home page, highlighting series and films such as “Tangled Roots,...
- 10/31/2023
- by Neil Friedman
- The Wrap
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