"Jump" is the latest song released in 2021 by the group, in collaboration with Moroccan-born Dutch DJ and record producer
R3hab and Alta B (
Vendela Palmgren), an emerging digital project. This single corresponds to the second collaboration between the group with
R3hab and the third song of the group produced by him. In addition, it also corresponds to the first appearance of Alta B, a 19-year-old emerging digital artist who comes from another planet and that her first interaction on planet Earth is with Now United. The song came out for the first time in August when the group was in Mexico practicing the choreography, then in October it was shown again when the music video was filmed during their stay in Portugal. The song was announced for its release in December, as well as the artists they collaborated with and the identity of Alta B. The music video, recorded in Lisbon, Portugal, in partnership with Verizon, was released on December 30, 2021 and choreographed by
Kyle Hanagami. The song was available on all streaming platforms on January 21, 2022.
—Levi de Vries