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Jane by Design 

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A case of mistaken identity has a dateless high school outsider living a double life as a twenty-something career girl in the fashion world.


April Blair
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Series cast summary:
Nick Roux ...  Billy Nutter 18 episodes, 2012
Rowly Dennis ...  Jeremy Jones 18 episodes, 2012
Erica Dasher ...  Jane Quimby 18 episodes, 2012
David Clayton Rogers ...  Ben / ... 18 episodes, 2012
India de Beaufort ...  India Jordain 18 episodes, 2012
Matthew Atkinson ...  Nick Fadden 18 episodes, 2012
Andie MacDowell ...  Gray Chandler Murray 18 episodes, 2012
Smith Cho ...  Rita Shaw 15 episodes, 2012
Ser'Darius Blain ...  Carter 14 episodes, 2012
Meagan Tandy ...  Lulu Pope 13 episodes, 2012
Karynn Moore ...  Harper 12 episodes, 2012
Bryan Dechart ...  Eli Chandler 8 episodes, 2012


A case of mistaken identity has a dateless high school outsider living a double life as a twenty-something career girl in the fashion world.

Plot Summary | Add Synopsis

Plot Keywords:

rascal | teenage girl | teenager | See All (3) »


From high school to high fashion.


Comedy | Drama



Official Sites:

Official site





Release Date:

3 January 2012 (USA) See more »

Also Known As:

What Would Jane Do See more »

Filming Locations:

Santa Clarita, California, USA

Company Credits

Production Co:

ABC Family Worldwide See more »
Show more on IMDbPro »

Technical Specs


Sound Mix:




Aspect Ratio:

16:9 HD
See full technical specs »

Did You Know?


The show was cancelled after one season but did have plans of doing another. See more »

Frequently Asked Questions

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User Reviews

High school and high fashion
14 October 2012 | by ekarfopSee all my reviews

For someone who has watched a few (or more...) TV series, this is a classic, by-the-book, teen show. Like The O.C., 90210 and Gossip Girl have already proved, when you put pretty faces in pretty, and expensive, clothes, you have yourself a TV show.

Jane is a high school student and she is supposed to be unpopular, an outsider, "dateless" to quote the storyline description. I am not sure how this fits with her going to school every day in extravagant dresses, high heels and tons of makeup.

Jane loves fashion and designs most of her clothes. After a misunderstanding, she lands her dream-job, assistant in a big-time fashion company. Where they think she is an adult. Now she has to juggle two secret lives, one in high school, and one in high fashion.

The plot revolves around troubles Jane faces at school, at work or at home. She always manages to cope, with some help from her best friend, Billy.

The cons: The whole situation is completely unrealistic, from Jane's clothes, to her platonic friendship with Billy, to people getting jobs at their local high school whenever they feel like it. The dialog is totally predictable. If you've watched high school shows before you can guess what the next line's going to be. Jane has an annoying quality I can't really put my finger on... but I didn't like the main character, and that of course is a problem.

The pros: No one expects you to take this seriously. The clothes look good. Billy looks even better. All of the supporting cast is lovely. Jane always manages to turn things around and make it work, which gives the show a nice optimistic note.

It's light entertainment, very enjoyable, and I would like to see how it would all turn out if there was gonna be a season 2...

P.S. I kept wondering why she has to change when going from school to work. Her outfits are already over-the-top. It would make more sense if she wore something more "normal" to school.

P.S.2 The first half of the season is better paced, in the second half new characters are introduced and that usually stretches the plot a bit much.

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