The victim is in advertising and and has an ad in his home for slam bolt energy drinks which is the company that is featured in Man in the Mud (season 3, episode 10).
Hankfurters, one of the clients in the victim's advertising portfolio, is an eating contest sponsor in season 7 episode "The Hot Dog in the Competition".
David Boreanaz and Eyal Podell have previously appeared together in S5E13 'Why We Fight' from "Angel (1999)".
The victim in this episode was "radically honest", similar to the plot of "Yes Man", starring Emily Deschanel's (Bones) younger sister, Zooey Deschanel.
This episode shows that finally after Booth wakes up from his coma, that he is once again afraid of clowns.