Director Steve Piper cast himself in the video because "...we had no time, we had hardly any budget, and I didn't want to torture some stranger dunking their head repeatedly under the water in my bath. The whole video was very much finding ways to make stuff lying around my house look interesting. Ruby and I sat around for two days filming things burning, dripping ink into bowls of water, running up and down dark alleyways and her dancing around in the garden."