- The FSG brand messaging and optics podcast Wait What Really OK takes an authentic messaging and methodology perspective across an array of topics inside of business, social media, pop culture, communication and relationships. Clarifying and separating the subjective from the objective and the intention from the perception, the goal is to consider all sides and make no assumptions whatsoever.—Loren Weisman
- The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging, regardless of your business.
Wait What Really OK is A methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Host, Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG Messaging and Optics (FSG MNO), FSG Development, FSG Equipping and Learning Centers (FSG ELC), FSG Realty as well as FSG Africa. FSG is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both The Artists Guide to Success in the Music Business and Music Business for Dummies.
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren's speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
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