He arrived in Manchester as replacement for the ultimate icon player, David Beckham. A callow, skinny youth, he came from Madeira with bags of potential. In five years he became a champion, both in England and Europe. He then became a £80 million Galatico in the Spanish capital. Today, only Lionel Messi rivals Cristiano Ronaldo in the table of great footballers, and the little Argentinian pales next to his Portuguese rival off the field. With his flamboyant style, good looks and charismatic approach, he's a marketer's dream. This documentary looks back at an illustrious career and analyses the mind-set and motivations of one of football's most famous faces.