Tim Brown - CEO & President, IDEO:
If one's really honest with oneself, most of what we design ends up in a landfill somewhere. And I'm pretty sure most of the products that I have designed in my career, most instances of that, of the millions of things that have been produced are probably in landfills today. That isn't something that I was conscious of when I started working in design. It didn't even really sort-of occur to me because it doesn't really occur to us as a society, I think. Now, to be a designer, you have to take ...
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I'm into this kind of stuff, but, man, dull, dull, dull.
It starts off with some promise, but gets slower and slower and more and more boring as it goes along. The talking heads (some of whom are quite famous) get more and more full of themselves as the agony progresses, although, surprisingly, there aren't quite as many skinny jeans and narrow rectangular glass frames as expected (and where were all of the black tee shirts?). On the bright side, this film may be perfect for the hipster-in-training.
There were hardly any actual objects of interesting industrial design (really hardly any objects at all), a deficiency, I guess, that was supposed to be compensated by the rich and sumptuous feast of self-important blather.
I occasionally subscribe to "Dwell" and "Architectural Record", as much for the cool things, as for the entertainingly complex, pseudo-intellectual claptrap that "designers" and architects spout. Unfortunately, this program has few very few cool things, but an awful lot of very tedious designers (!!!) very tediously elucidating their very tedious design philosophies. (I'm pretty sure that after most of the interviews were finished the subjects lay back, cuddled with their laptops, and smoked a cigarette.)
In the end, it just became all too much (or is that, too little?), so I didn't quite make it to the bitter end--I had to do the dishes. On the other hand, if you're having trouble falling asleep...
5 of 12 people found this review helpful.
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