Director of Sky Movies, Ian Lewis, said: "The Bond movies are a very special franchise and we want to ensure that our customers will be able to experience it in a way they've never been able to before, and so we're going to create a dedicated channel SKY MOVIES 007 HD devoted entirely to James Bond showing the entire catalogue of films and loads of extra material. We're delighted that our customers will have the best Bond movie-watching experience ever with Sky Movies - uninterrupted, in HD, on demand and on the go."
The James Bond movies [in order of being made] which are featured in this television ident are footage from Goldfinger, On Her Majesty's Secret Service, The Man with the Golden Gun, The Spy Who Loved Me, The Living Daylights, GoldenEye, and Quantum of Solace.
Sky Movies Brand Director, Lucian Smithers, said. "The Sky Movies 007 HD logo marks the first time in Sky Movies' history we've incorporated the logo of another film brand into our own; partnering our logo with Bond's 007 emblem shows just how passionate and excited we are about the arrival of this brilliantly British film franchise to our service in its 50th anniversary year."
This Sky Movies television ident was produced in-house by Sky Creative.
This television ident's closing title cards read: ''All the Bonds will return. Sky Movies 007 HD. New Year's Day''.