Luna Park state that their task was ''to involve Russian consumers in the project through interactive activations in shopping malls, without engaging any promo personnel.''
Luna Park state that their idea was for a ''satellite...a high-tech interactive installation in shopping malls, so each visitor of could feel himself as a 007 agent and make a selfie from outer «space».''
Scott Larson, Chief Executive Officer at UrtheCast, said: "When Heineken approached us with the idea earlier this year, capturing a selfie from space was not something we'd ever attempted, but we were delighted to lend our technological expertise. This 'Spyfie' showcases the capabilities of Deimos-2 in a truly original way, and highlights precisely what our camera and web technology provides tools for change and creative collaboration."
The exclusive Spyfie launch event was captured for over 200 special guests at the Hoover Dam in Nevada, USA in 2015.
To celebrate its partnership with the iconic James Bond film franchise, Heineken unveiled the world's first selfie from space, dubbed the "Spyfie."