"Pride" Isabel moves from her mother in Stockholm to her father in Jokkmokk. Amoc rap in Aanaarsämikielâ, Inari Sámi, a language used among 400 people. Alette doesn't feel like a Sámi.
"Love" Thomas is a drummer, snowboards and dream of being an actor. The skier Tonje always fall in love with a Sámi. Why? Jon is adopted from Colombia and joiks a lot. Thomas and Petra plan for their future. Ritva loves horseback riding.
"Conflict" Amanda likes theatre and politics. Vocalist Sandra wonders how much Sámi she is. Johan is brought up in a religious home where music is prohibited. Aslak love scooters. Marit was bullied in school because she is a Sámi.