The odds were probably stacked against the premiere of the second series of Puberty Blues on Network Ten last night.
The critically-lauded drama had a weak lead-in from The Biggest Challenge Australia, had to contend with the last quarter hour of Seven's My Kitchen Rules and Nine's The Block Fans vs Faves, and was launched at a time when Ten.s overall audience numbers are low. Ten's all-people share was just 9.4% last night.
In light of all that, the Southern Star Entertainment show did as well as it could, drawing 544,000 viewers in the five capital cities, 737,000 nationally.
That was a lot better than The Biggest Challenge.s 325,000/463,000 nationally but well below the show.s first season, when audiences were in the 700,000-800,000 range.
Ten can take some encouragement from the show's peak audience of 685,000 and that it won the timeslot in the 13-29 demographic, although its target audience is 25-...
The critically-lauded drama had a weak lead-in from The Biggest Challenge Australia, had to contend with the last quarter hour of Seven's My Kitchen Rules and Nine's The Block Fans vs Faves, and was launched at a time when Ten.s overall audience numbers are low. Ten's all-people share was just 9.4% last night.
In light of all that, the Southern Star Entertainment show did as well as it could, drawing 544,000 viewers in the five capital cities, 737,000 nationally.
That was a lot better than The Biggest Challenge.s 325,000/463,000 nationally but well below the show.s first season, when audiences were in the 700,000-800,000 range.
Ten can take some encouragement from the show's peak audience of 685,000 and that it won the timeslot in the 13-29 demographic, although its target audience is 25-...
- 3/5/2014
- by Don Groves
- IF.com.au
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