AMSTERDAM -- Big Brother creator Endemol announced Friday that it has reached an agreement to acquire 51% of German interactive television company Callactive, and has launched a new show in the United States called Midnight Money Madness. The transaction in Germany is subject to local anti-trust authority approval. Endemol has options to further increase its stake in the future. Terms of the deal were not disclosed but Callactive's revenue in 2005 was 5 million ($6.3 million). Callactive is one of the market leaders in interactive TV formats in Germany and Switzerland. Its customers include VIVA Plus (Germany) and Star TV (Switzerland).
- 9/15/2006
- The Hollywood Reporter - Movie News
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