Gordon MacRae had just made his appearance as host on the concert series Music in Manhattan (1965) earlier this evening. That show was one of the first TV series to be telecast exclusively in color (RCA system) and in the fall of 1965 it aired on Sundays at 6:30 pm.
Mr. G. W. Dick, the second contestant, was president of the 'American Research Bureau'. The company changed its name to Arbitron in the mid-1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. The company collected broadcast television ratings data and decades later was acquired by The Nielsen Company.