WKRP is going through some pains due to the format change which Andy assures Mr. Carlson should be short term in nature. While existing clients have pulled their sponsorship, Herb has not yet been able to replace them. However, there is no money in the budget to promote the format change to attract new clients, so the promotions team has to devise free ways to promote the format change in some forms of publicity stunts, which leads to some confusion on Les' part. Meanwhile, a small but very vocal group of primarily elderly people invade the station protesting the format change, they doing whatever in their power for Mr. Carlson to change the station back to beautiful music. They are in general willing to protest anything against which they disagree. Although viewing the protesters as a problem if only because of the disruption to the station, the station administration may not realize that the protesters can be a small part of the solution to their other current problem.
—Huggo