The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''
The contestants were: Miss Gin RICKEY, Mr. Yogi BERRA (same name as the Yankees catcher) and Mr. A. MATTRESS. In the celebrity ''I'd Like to Be'' segment, the actual Yankees catcher Yogi BERRA wished he was Albert EINSTEIN.