Ted refuses to sign his standard new contract as he wants a raise, which irks not only Lou, but also Mary and Murray, the latter who is already angry at what Ted makes compared to him. Ted even tries to bribe Mary to talk to Lou on his behalf. But when Ted brings in his new agent, an elderly and seemingly sweet woman named Bella Swan, to discuss the contract with Lou, Lou agrees to the one demand Bella has: to remove the non-exclusivity clause from the contract so Ted is able to pursue other work in the entertainment field, such as, 'movies and Broadway'. Lou, Mary and Murray have a good laugh about Ted's potential (or lack thereof), for work in these fields. But Ted and Bella may have the last laugh, when Ted does pursue other entertainment-themed work, namely in local television commercials, where Ted's soon appearing in commercials no dignified news anchor should do. The last straw for Lou, is when one of these commercials airs during the newscast. Lou, feeling behind the 8-ball, has to come up with a way to make Ted stop doing the commercials within the bounds of the signed contract.
—Huggo