- Oliver Wendell Douglas: You realize that last year every farmer in this valley lost money!
- Hank Kimball: Well, there's a simple solution to that. Move out of the valley.
- Oliver Wendell Douglas: We don't want to move.
- Hank Kimball: Well, you're just going to have to get used to losing money. Anything else I can help you with?
- Oliver Wendell Douglas: What is wrong with the people of this community? I had a simple idea about raising rutabagas. The next thing I know, Ziffel is trying to get CBS to send him color cameras, Trendell is trying to get the U.S.C. football team, and Newt is calling Sophia Loren to be a Rutabaga Queen! This is absurd!
- Sam Drucker: That's what I told 'em, but they get carried away.
- Oliver Wendell Douglas: They sure do!
- Sam Drucker: Yeah. I wonder why Ed Sullivan hasn't called me back?